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76 sats \ 3 replies \ @Scoresby 13h \ parent \ on: Do you see this in your country? Grocery stores price items to confuse shoppers econ
Yes, they could just not offer the product. Why would a store offer a product at a price they don't want their customers to accept?
I think they need to balance things out, and appeal to all customers - the price conscious ones, and the ones that just grab and go.
For the price conscious shoppers, they do the math, and figure out what to buy.
For the grab and go customers - well, they pay the "stupid" tax. Or maybe those customers benefit, because they're not spending extra time in the store with their calculator out.
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maybe those customers benefit, because they're not spending extra time in the store with their calculator out
I think that's it, exactly. There are customers who would choose the lower unit price, but for whom doing the calculation is not worth the effort, so they default to the higher unit price smaller size.
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I think it's probably a price discrimination story. There are people who are willing to pay a higher unit price, presumably for the smaller size, but are less willing to do so when they can see the unit price difference.
Apparently this is a thing they're willing to pay fines over.
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