After two decades of sharing more online, it looks like we've decided to share less. New polling shows that nearly a third of all social media users post less than they did a year ago. That trend is especially true for adults and Gen Z.

The social contract of social media has changed. The deal was if you put stuff out there, if you put out content, you could get this massive audience. But that becomes a vicious cycle that becomes your entire life. So, unless you're trying to become an influencer or a professional internet poster, the deal doesn't seem so good anymore. The downsides of posting are too great and the advantages are not good enough. So, you might as well just text your friends.

Maybe social media was this aberration in a way, or a detour. And this idea that every normal person should share their life in public was kind of flawed from the beginning. And we're now waking up from that a little bit and seeing the damage that it's wrought and moving on a little bit with our habits.