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If you're trying to figure out what to create, often times the best advice is to create "something you want." However, it's easy to fool yourself into believing that you want anything you yourself have created. So you actually want to create "something you want so badly that you'd buy it even if someone else created a poor version."
This dispels most manipulations. Namely:
  1. I want to create this thing because I'm curious about the things I'll learn while doing it so I must also want to consume this thing.
  2. I want this thing but only if it's done right and the only one who knows how to do it right is me.