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offer no utility for people that need to earn Bitcoin
I came up against this in the early years of selling my posters. For the number of sales I was doing (not many), running a node on a server was not worth the effort. But I wasted a ton of time trying to figure out how to get a mobile lightning wallet to work for async receive.
For lightning to be a gateway drug, users need to be able to download a wallet and start receiving (even if the app isn't open on their phone).
Indeed, the juice needs to be worth the squeeze, and that directs all of our efforts in Lightning.Pub
  • The <1 minute, 1 line setup takes the effort down a bunch of notches
  • Using nostr instead of a regular web server to power website-based access takes it down a bunch more notches
  • Ability to share easily it disperses the costs of the "server" (old laptop, rpi, cheap vps) and the channel liquidity... and actually it can be a profit center depending who and how many people you share it with
  • Offers with webhooks make it relatively simple to hook into sales workflows, for example, a payment to an offer can pipe data out and trigger another application/service that actually fulfills the order
  • Bootstrap mode provides the convenience of custodial for those first receives, but with automation to keep it deminimis and decentralized (WoT roadmap)
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