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i checked a 10 min video of Tom - great educator, thanks for the share; i collect the vocabulary & tone of great thinkers, so that i can become better at influencing change;
here is a new channel i found about persuasion: Chase Hughes with 10-20 min training videos;
i like the framework Thots -> Emotions -> Actions where thots are preceeded by imagination and emotions emanate from the heart (coeur/care/courage); it helps me structure the process for the left-brain dominant personalities, the most common mode of operation;
picture from my post about the brain imbalance;