But then, suddenly, all at once, in August 1971, the dollar’s brand equity went from absolute zero to one whole dollar per dollar. Brand equity instantly went from 0% to 100%.

That was when the dollar was no longer backed by nor redeemable for gold. All the value that the world put on the dollar became, all at once, entirely brand equity.

Bitcoin is a new social contract: a contract that can’t be broken. It is an unbreakable contract because of how the code ties its rules to the unbreakable laws of math and physics.

It’s a new platform: one that can’t be commandeered because of how the code prevents anyone from taking it over, breaking it or stopping it.

It’s global: because it is made of code that isn’t aware of the existence of nations.

It’s immutable, incorruptible, irrefutable, inalienable, unseizable, irreversible, unbreakable: because of its code.

How valuable are these things? Time will be the ultimate judge. However, each of these things seem increasingly important with the passing of time.