I hodl the vast majority while i spend a good chunk of sats to buy goods and orange pill no-coiners .... from my experience the best 2 ways to introduce someone to Bitcoin is:
1- show them mempool.space and explain everything (nothin beats real-time visuals) 2- have them download a wallet and send LN payment (no need to explain LN but let them be surprised how easy and fast it is) ..... with time they realize that bit ($10) has appreciated ... then .... Bitcoin rabbit hole