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Wow. Crazy to me that McDonald's loyal customer base is that powerful.
Coz you'd think if people really liked more tomatoes on their burgers, they'd just go eat at a place that has more tomatoes on their burgers, and McDonalds introducing a new menu item wouldn't make that much of a difference. But this implies that there are people who only eat more tomatoes if it's on the McDonalds menu.
One thing I learned in this recent drawdown when trying to understand why such a wide range of things sold off including btc, gold and silver amongst many other things is that when the time comes to pivot to a defensive position, supposedly that means buying Coke, McDonald's, and other old, established consumer facing businesses. Apparently these are things that people will buy even as the trumpets sound, according to Wall St.
wow, you had a McJob as a teenager and still managed to escape the cycle of poverty and corporate fast food? amazing!
the invisible hand works!
I worked at McDonalds when the Mc DLT was launched in the 80s. It was the first mcdonalds burger to have tomatoes on it, the resulting surge in tomato consumption was so great that prices instantly started to shoot up.... US tomato prices rose so much they had to pause after a few months to let tomato prices stabilize.
Incidentally I heard this is also reason why McRib only comes along every few years....they stockpile pork to curb a surge of demand.
It highlights how difficult it can be for a very large fast food chain to rollout new menu items...