I am thinking about how you can use Bitcoin payments as leverage in the services sector. Basic example: Say market rate is $25/hour for house cleaning services. I offer the service for $20/hour payable in Bitcoin thus undercutting the competition and potentially driving more business.

Definitely a barrier with the old boomer crowd, which in this instance might be a customer base you are missing out on but you could also easily accept fiat as well but charge standard rates for fiat payments.

This was just a crude example but there are many small service businesses where offering discounted pricing for bitcoin could actually be used to expand customer base.