You are probably right that it's user friendly and is likely to get regular people onboarded to no kyc. I just have concerns re the terms of service. For instance:

In accordance with Swiss law, trades without KYC are regulated to a limit of CHF1000/day and CHF100’000/year. Once this limit has been reached, you will not be able to take or make any further buy and/or sell offers.

Also:

By using the Peach application, you agree that, in case a dispute is raised, Peach gains access to your conversation and all other information required, including the payment details for the disputed contract by Peach to resolve the dispute for as long as the Dispute takes. You agree to provide any evidence of payment or proof that payment has not been received correctly by showing the overview for the matched Payment method, for the period in which the payment was claimed to be made.

Peach will determine a winner of the dispute at its own discretion, based on the evidence provided by both parties. The escrow will be released to this party after at most 30 days.

Parties must respond to Peach’ requests for information promptly, at most within 24 hours. If a party does not respond to a request within this timeframe, Peach may decide at any point to resolve the dispute in favor of the other party.

The parties agree that, except in cases of gross negligence or fraud, Peach’ decision is conclusive, final and binding on both parties and there is no appeal from such decision. Peach will have no liability to either a Buyer or a Seller in connection with its decisions.

Once a dispute is logged, a hash of the IP and other data will temporarily be stored for as long as the dispute is open. When an arbitrator regards the behavior of one of both parties as an attempt to defraud the counterparty, or as showing unwanted behavior, the dispute might result in a ban for the offending user. To this end a hash of the data will be stored, in order to avoid the possibility of the banned user to create another account.

This process for resolving disputes is incorporated in all contracts between buyers and sellers arranged through Peach.