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I think I kinda get it.

I don't understand why authors try so darn hard to come up with a novel declaration when there are perfectly good ones out there. (Selective revelation is my preferred one.)
So there's only so much try-harding I can stomach before I ask myself if there's enough signal making it worth it to work through that stuff.

Having said all that, the domination bit does kinda make sense in the context of the OODA loop that Hillebrand keeps referring to, if the goal of a group applying it is to dominate the observed group.
In isolation without prior knowledge, though, I'd have reacted very similarly.