Rewards are such a tough nut to crack. It doesn't feel like we've got it figured out in a way that really drives people to look for the good posts and zap 'em.

I was referring to how we reward zappers for identifying quality content. 

That’s the secret sauce and figuring out a way to do it that doesn’t have the bizarre Keynesian Beauty Contest incentives would be a game changer.

Undisciplined

does this mean, pay them to recommend/review? My impression of the self-publishing world (at least as far as fiction goes) is that there is a huge amount of this. Everyone is battling to get seen, and so you have to beg, plead, bribe reviewers to talk about your book, leave a review, mention it on their pod. It didn't seem to be working well (and my interaction with it was from before the AI wave).