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I agree. This is probably more of a prospective sub-territory, assuming those are still on the roadmap.
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Sub territories certainly are on the roadmap (although I don't think they are next). Personally, I think a BIPs territory could work, but the founder would need to have a really good marketing plan.
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I'm confident that it would not financially sustain itself anytime soon, but it sounds like this is being pitched as a sort of public good.