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It probably really depends on what the product is: if it's anything that needs to feel high touch or human, I wonder how much its use needs to be almost hidden.
That kinda makes sense.
I definitely think "hiding AI" is going to become a thing. In the games industry there are already some high profile cases of backlash that developers got for having used AI in their internal processes. I personally thought that their AI-use was mild and within the realm of acceptable usage, but some people are just vociferously against AI and will make a big ruckus about it.
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An AI generated ad has a tone and feeling to it, irrespective of the actual content of the ad. I can imagine some projects where this would really kill the project. For instance, I'm thinking of Lyn Alden's recent work of fiction: this is something that I think probably didn't suffer too much from having an AI generated cover (although I think it would have been more appealing if it hadn't been) -- but using an AI ad for such a thing was risky. In general, perhaps human made content requires human made ads.
It probably really depends on what the product is: if it's anything that needs to feel high touch or human, I wonder how much its use needs to be almost hidden.