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It probably really depends on what the product is: if it's anything that needs to feel high touch or human, I wonder how much its use needs to be almost hidden.

That kinda makes sense.

I definitely think "hiding AI" is going to become a thing. In the games industry there are already some high profile cases of backlash that developers got for having used AI in their internal processes. I personally thought that their AI-use was mild and within the realm of acceptable usage, but some people are just vociferously against AI and will make a big ruckus about it.