Yes it makes sense. They know what they are doing. If this is the future of payments you want to build infrastructure and services on it as early as possible when there is less competence I guess. Putting bitcoin to work like this is a great way to do it. Maybe in a few years many will say, "oh I wish I would have done this years ago" like we say today we wish to have mined bitcoin at home when it was possible.
Make sense. A good LSP is like an engine for a Bitcoin economy.