Absolutely. I don't spend anytime thinking about eclipsing those services - but you asked. 🙂

I almost exclusively think about adding value for users who are like you and me, users who find the focus valuable, users who want to connect and learn more about Bitcoin. Outside of that, I do think about how we can appeal to Bitcoiners who don't realize they should be Bitcoiners yet; the best thing we can do though is try to demonstrate what can be done with Bitcoin and let the value shine through.