Ad placements on their site isn't enough, so they have to put on the parade and be understanding and dilute their reach, not making excuses for them, they just playing the growth game.
For me their push on the ordinals thing really put me off, but I guess I am not a profitable reader, thats going to convert into sales, lol so who cares? All about the short time prefference gaiiiiinz, gotta keep grifting or somone else will outgrift you