I believe both are correct. It's not one or the other, but both.
If not, why are entrepreneurs always moaning for more money? Why do they fall prey to the fiat VC predators instead of building stuff for bitcoiners? I say this has something to do with not enough bitcoiners spending. Of course, it's also right that bitcoiners should not settle for subpar quality and spend just for the sake of "supporting" even if they get a shitty product/service in return.