There is value in storing a record of ownership on the Bitcoin blockchain. That record can contain non-bitcoin data. All of this is being done by following the rules.. it isn't like some Bitcoin flaw is being exploited. So using this awesome thing, the way it is designed, to do something useful. Put me squarely in the "I like this" category. I feel like people who loudly complain about NFTs and want to change Bitcoin to confirm to their own ideas of how it should work or telling you that you are doing Bitcoin wrong are not doing any favors for the community. That said, I don't care for owning and trading digital art NFTs.