Interesting read, but isn't the word "scam" a bit exaggerated?
It's one thing to say that Bluesky is not open and decentralized enough (for now), it's another to claim it's a fraud. And if you do, you may as well call "scam" most apps and services launched on the Net for 20 years.
Including bitcoin
Well they want to lure developers to build on their platform, but it's not going to be decentralized at all, that's clear. There's a company behind this. With $$$ in mind.
It's misleading to call it a protocol.