Small Businesses:

Look at the lightning boosts in Podcasting 2.0, which have been a huge boon to content creators recently. A good specific example would be Jupiter Broadcasting, a series of tech podcasts run by @ChrisLAS. If you want a great explanation of how it has helped their small business then listen to this clip from a recent episode that they did.

Beating Inflation:

Savings technology is the biggest use case that individuals will be looking to. Give a good explanation of what inflation is, why it is so damaging, and why Bitcoin fixes it. That one really gets to people.

Libre Finance:

Younger audiences take especially well to this use case. To do finance today, you need ID after ID, form after form, permission after permission. Bitcoin requires absolutely none of that. You can save and transact without needing to jump over hurdles put in place by governments and corporations.

Obviously there are a lot more, but those are good ones off the top of my head.