I think I asked @k00b about how the SN ranking system can be gamed a few weeks back, and today we have a classic example. This type of stuff can give the perception that the SN community is validating a controversial position when there's in fact little support for it. I'm just pointing it out. I know SN has been on top of this in the past.
BTW, this is not meant to attack the OP's opinion in this article or to defend Swan.
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trust*log10(total zap amount)
... so because their trust is 0 it had no impact on ranking.