McLuhan studied media / technologies as a phenomenon and describes their behavior in a way that feels true. When he talks about a media becoming "overheated" it will often reverse it's characteristics - i.e easy money reaches it's extreme and a new form of ultra-hard money emerges ; )
Thank you for the bounty. It's the one book I always pull out of my library every few years to reread because the book's words have different meanings as you age and life changes. Enjoy!
Might not seem an obvious choice, but I find that understanding the progression from self to tribes/communities is a cornerstone of Bitcoin success as a tool of liberty and growth outside of the centralized tyrannical current system. ✊
You can get them cheaper from online book sellers, I'm sure, but any of the books this guy publishes are great. Real world science you can actually use: http://www.knowledgepublications.com/