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but perhaps it's not the internet that's made pizza ordering more complicated.
it has and it's shit. the internet is shit
The privacy aspect is obviously of deep concern, but as for simplicity? No contest. I have preferred ordering food through a website since the very first time that was an option. And now the apps like Grub Hub and Door Dash make that shit an extremely enjoyable experience for the user (as long as you don't think about how much money you're wasting).