"The bad guys do X so doing X is the #1 bad" ... Like most people, I don't like ads, but we can at least do a better job of arguing against them.

Imo enemy #1 of Web3 (yuck can we use another term?) is economic reality. It needs to solve real problems that people are willing to pay for if it won't depend on ads. Most of us can agree that depending on ads is a failure mode, and that ad driven business models are a problem. If you want to be a cover band for those tired songs, go ahead. What we need if anything is new music.