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Yep finer grain control might help

As we're not using a regular app, I guess there wasn't any chance that a few users could have volunteered as 'beta' testers.

However, could have a few volunteers have been given the ability to subscribe, and give feedback, before rolling it out to everyone?

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Do you really want to wait several months for us to test features before you get to try them?

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No. Let it out in the wild and kill it if you have to,

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Hell no. We get to mess around and complain.

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Jeff Bezos has a line. It's something like, "the speed in which you make a decision should be based on how permanent the result is."

Most the things we do these days is easily reversed so we ship it once its good enough.

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Although I can't help but think Bezos as Dr. Evil with his little finger to his mouth...

I think that's 'neat and groovy' man!

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Good strategy. I had a business partner once who used to like to use the phrase "you need a think tank but I just need a do tank"

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Well, it only took a couple of minutes for me to use it, for my chin to hit the floor and to formulate feedback.

I did wonder if it was just me for a bit though...

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IMO given that it’s opt-in, and you can opt out, I don’t see harm in rolling it out to everyone and iterating based on feedback. If it applied across the board and you couldn’t not use it, that might be a different story

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Exactly. Ain't that big a deal

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