There would be no need for anyone to sell Bitcoins, trying to turn them into fiat
You're right and the sooner we get there the better, but we're still so far from it. This is why I'm helping merchants accept it and take the whole myself, I want them first to see it as a payment system that is easier, faster etc. They will eventually see that there is so much more to it than the payment network layer, but one step at a time.