This news would have been a press release in years gone by. To me, this smells like desperation to save their largest shareholders from the poor results they are about to deliver in financials on Thursday. Now reporting to cost-cutting and comparing devices vs 2 year old versions.
This is a company (like countless others) in stagnation. Absent of innovation and facing insanely challenging headwinds ahead. Get ready for the darling of U.S. markets to drag down all indices towards week end. They are going to be shipping fewer and fewer units in the years ahead, sales have cratered. I suspect we'll see that in the financials this week. Mac sales down ~25% or thereabouts. iPhones probably -15%. People are already 'making do' with 3/4/5/6 year old devices for the foreseeable.
This chart image below was from my SN post from earlier this month. All U.S. stocks, and in particular Apple & Nvidia, are about to feel the weight of gravity. A proper drawdown. If you own any remaining stocks, my advice would be to sit in cash for the next 6-9 months. If you have pensions, take control of them so you can decide where to put that cash. If you wish to participate, take a short position in U.S. stocks. This is gravity for U.S. markets, no stopping these headwinds.
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How is the American/European consumer going to fund these new 'improved' devices? How is Apple going to avoid China banning their products in any trade dispute? It's over, Tim.
Tim was always the marketing guy; he was never one to have an interest in, or a drive to improve, the product being sold. That was all on Steve and Jony, and they're both long gone from Apple now.
I think I’m done buying apple products. A part of me wants the new phone but another part of me says why? The phones haven’t changed in years and the policies they enforced making damus remove zapping is something that I don’t agree with.
I sold my remaining Apple products a few months ago and even deleted the Apple ID. It was many things: their attempt at on-device photo scanning, their constant push to sell "services"... The issue with Damus was the final straw.
Their hardware is still good quality, but their software, lack of innovation, paternalistic approach, bugs and their politics suck.
I use now GrapheneOS / Lineage OS / Linux, and I don't miss Apple.
LOL as an M1 user I don't get how you can release the "most advanced" chip and then do it again the next year and the year after that, this planned obsolesce of apple has gotten to a level of silly I can't even explain yet people still fall for it every year
I mean... If they always release the most advanced chip so far it's not hard to understand that the next one which they've spent a year to develope further is more advanced thus the most advanced chip again.
Lol yeah, I suppose they're not lying about it, but like you say its tiresome, like why not build something so advanced that it takes years to better it? isn't that the more efficient use of time and resources?
128GB of memory in a MBP sounds awesome. I have an M2 max with 64 and the only time I really run into it is if I'm running android studio with the android emulator, my rust IDE, and a couple docker containers at once. It's an insanely capable dev machine.
hence shared. 8GB is still 8GB no matter how you slice it. Your Corvette still holds 2 people no matter how fast it goes. Same for Xcode or any other "normal" app, it needs memory. I get it, iMac is just for browsing the web. You're better off with a Chromebook from Walmart for $300...lol
Fair point as far as value goes. Although unified memory on proprietary architecture has distinct advantages, it's still squeezing the most out of the silicon (lower cost for the manufacturer) but at the loss for the consumer in that none of it is upgradable.
I heard apple had finally decided that it is right for consumers to have their own right to repair. They need to do that seriously if they want to keep some remaining market share. Value for the consumer not just for the producer.
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