I'll offer a little critique. While I've come to be suspicious of any big corporation, their responsibility is to provide a good or service, and the employment that comes with it. This notion of "corporate social responsibility" sounds like this merger between fascism and Marxism. Aka BlackRock. On the other hand, the notion of a carrot for demonstrating learning seems valid. I would like think that some puzzle would have to be solved to resolve the QR code or something like that, in order that plagiarism is avoided.