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You're right, that's a fair point!
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They could buy bitcoin with those USD today. Or not?
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It's probably Bitcoin that they already have on hand, but ultimately it doesn't matter. It's not our decision to make - it's theirs.
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By the time the competition is over, the USD price could increase drastically. Not every business may be in a position to torch an unknown, and potentially large, amount of capital. Still too early for that.