It's a date. Looks liked we've moved from expecting ETF approval to setting an expected date: January 10. That date already is part of #bitcoin lore as the day Hal Finney tweeted "Running bitcoin"
https://twitter.com/halfin/status/1110302988?lang=en
By the way, I'm kind of slowly participating in the Running bitcoin challenge. Between Jan 3 and 10 you're to run/walk/move 13.1k in support of ALS research. See https://runningbitcoin.us/