A really thorough article from UnlimitedHangout from late last year, opening people's eyes to the preparations happening behind closed doors to persuade/prevent people from obtaining ~privacy.
The 5 items are general but inside are some great tips for FOSS software:
- Use a “free” operating system for your computer.
- Use open-source software on your phone.
- Own your data.
- Support alternatives.
- Own your communications.
Might not be one to send to normies to convince them to make changes, but it certainly offers practical advice following my recent SN post titled "Have you thought about when the internet goes offline? 🌐"