We're doing the best things for us to do given our resources. With more resources there's a never-ending list of things I'd like for us to be building. As we grow we get to do more and more of them.

In terms of big things we're not doing (yet) would maybe be more lightning infrastructure and core development, a better wallet, more ways for people to be able to earn bitcoin, lots of stuff that falls under "regulated" territory, etc.