The most obvious target audiences can be found on other sites and forums like reddit or single interest forums.

100% agree with this. But mostly these people are not bitcoiners. So the big question is why would non-bitcoiners come to SN?

• Their community is elsewhere (whatever platform they are coming from)
• There's the "foreign" feeling of a new place (looks different, you post in markdown, different norms/culture)
• And then there's the potentially "scary" bitcoin element (many people hear bitcoin and think crypto and scams and just shut off)

So why would non-bitcoiners come here?

Obviously, the answer is you can earn some sats (and maybe also the stackers here are awesome people--but they don't know that yet).

But if the incentive is earning sats, you have to want sats. I think we are still at a point where this isn't a widespread desire.

So it seems you have two options:

1. Try to find people on these other forums/reddit/the greater www who are already bitcoiners but don't yet use SN.
2. Make it easier for non-bitcoiners to benefit from stacking sats without making them start at wanting sats.

I think number 1 is what most bitcoin companies are doing now: building products for people who already have a desire to use bitcoin.

Number 2 is not really in your control as a territory operator. But it's the really interesting solution and we should talk about it some time.