this might be why I should have read more than a line or two ;)

The document doesn't say that. So I guess that's where we may be not understanding each other. 

The document explicitly states that what the company prefers and "What works" is

*"**Out-of-the-box thinker**: Craves creativity, innovation, understands that leaps of faith are necessary, and understands that not all value can be quantified"*

nout

I cannot seriously consider a document telling people to "think inside the box" other than as a neurotic expression.