Good question. I'm starting to think about it now. Of course the newsletter gives a little publicity, and I'm thinking about distributing it more widely as an email newsletter. I also have begun cross posting to nostr, then X down the road. I'm open to ideas.
I like the email newsletter idea. You can create your own little (and maybe eventually not so little) literary society.
Working out the evergreen problem will probably matter more for this territory than most of the others, too. Some sort of catalogue will be indispensable.