It's interesting to think about what this will mean:
reflecting its strategy to accumulate more bitcoin and promote the growth of the Bitcoin network.
Right now, Saylor has a bigger stake in btc's success than anyone on earth. To date we've seen MSTR do a handful of things that might be considered broadly supportive of that success:
  1. a relentless one-man PR campaign and assembling some educational resources
  2. modeling that a corporation can, indeed, credibly have a btc strategy for treasury
  3. hoovering up and locking up an astounding supply of btc
These all seem like useful things to do, although I think #3 is a mixed blessing. What has been absent, as far as I can tell, are less direct kinds of investment -- e.g., shoring up the ecosystem in other ways by investing in key open source dev, unsexy work like testing, funding for litigation, lobbying, etc.
I'm sure there's more going on behind the scenes, but I wonder if this "re-branding" and the changed position of btc in the public arena by virtue of the ETF approval means that MSTR will move into areas of investment --ecosystem support -- that have been thus far ignored? It would have to be an extremely delicate affair, since anything he did could be (and surely would be, by some people) seen as too heavy-handed.
Fun problem to war-game out, though. Wish I had that job :)