I think businesses should try stuff like this. That's really the only way to know if it works. One issue with being the first in an industry to try something like this is that you might get a bad response and not be able to shake it off. The average Joe has been conditioned to think that this type of thing is "price gouging". Even smart people don't get how supply, demand, and prices help equalize a market. Every time there is a natural disaster and plywood prices go sky high you hear the same price gouging / price cap discussion. Same goes for gasoline. Its all so tiresome.