AFAICT the biggest obstacles to companies respecting user privacy are:
  1. dealing with spam and other kinds of resource abuse (e.g. reddit blocking vpns)
  2. making money when interactions are below a customer's pay-line
  3. maintain a marketing relationship with past customers
Companies invade privacy because it's the path of least resistance for many of them. IMO if we solve and scale privacy preserving solutions to these problems, private will be the default again.
Good points. Also copy-cat practices, that build on top of the previous 'standards' implemented are also to blame why we're at where we are today.
I also like the push vs pull analogy. Companies have arguably been pulling data from us, since the birth of the internet. Future networks should see to it that we "push" data to providers and remove access when we see fit.
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