Your theory isn't that crazy. They could have included the option: I rarely watch women's sports.

0xbitcoiner

That certainly could be it. It would be interesting to know what the remaining questions were.

Undisciplined

I was telling my buddy about it and he said "watch in a couple weeks we will get a news report saying 'new study shows 92% of sports fans watch womens sports' and then we will get a bunch of people calling for pay equity due to the 'clear and overwhelming evidence'". 

grayruby

Stacker_Sports

Coincidence or Conspiracy

I will loosely speculate "conspiracy". Whatever the survey is going to be used for, they may want to be able to cater decisions towards the tiny minority that has the approved behavior. 