Not in regard to accepting new kinds of money, but there are examples of pre-release sales for people who use a thing. Concert tickets are the first thing that comes to mind. I know a few people who hold a specific credit card just to have the ability to try and buy concert tickets before the general public.

But in general, I was just thinking about how how MSTR is buying up bitcoin and how others might deploy different strategies at the next halving. MSTR is effectively asking for fiat to convert to bitcoin. If E.g., Nike wanted to start accumulating bitcoin, they could skip the step of acquiring fiat and just allow/incentivize people to pay for things in bitcoin.

The reason why I think this could be the tipping point is because it does not require a CEO to actually care about the philosophy of bitcoin. If someone had done this in 2023 (Stanley, for example), any revenue they generated over christmas would be 1.5x higher if they sold today. So even if someone thinks bitcoin is stupid, they could still use this strategy to increase profits.