A lot of people think bitcoin won't be used as a currency while it is still volatile. I partially agree with this view. However, I don't think that is the full picture.
The bigger picture is that the costs of using bitcoin (costs such as learning how to use it, taking time to buy it, learning how to store it, and etc.) outweigh the benefits. There are no incentives to use bitcoin over fiat nor are there costs of not using it.
So if bitcoin was still volatile and all those costs still existed, people would start to adopt it if they were required to adopt it to receive some benefit or avoid other greater costs of not using it.
e.g., Suppose over Christmas Stanley kept a set of limited edition water bottles that you could only buy with bitcoin (or list it for $100,000 or 100,00 sats). Or that they did this for all water bottles. I'd be willing to bet a lot of parents would have been willing to go through the steps of acquiring bitcoin for their kids.
So this is my hypothesis:
Bitcoin won't become widely adopted as a currency until people have an incentive to use it for a product. To be clear - it won't be just that you can use it for a product. It will be that you basically _have to use it_for a product or that product will be effectively unattainable.
I think this process will begin ahead of the halving in 2028 when someone realizes they can get bitcoin ahead of a reduction in supply.
Here is how I would do it:
First, establish a partnership with a company that will facilitate the process of buying and storing bitcoin (need not be used but can be used).
Then I would create a limited edition good (like a pair of sneakers) and have an early release for people willing to buy it with bitcoin.
Lastly, release a statement that says there will be unannounced drops of other limited edition goods with pre-release sales for people who pay in bitcoin (this ensures its not a one off) and eventually all goods will be available to buy in bitcoin.