This where the "everyone is a scammer" meme comes from. To me it just means everyone is shilling their own bags whether that's investments, influence, people, agenda, products, companies, technologies, podcast or ego.
As a bitcoiner it's really up to you to make that determination of what tribe or people you believe are the real ones.
I personally shill PlebLab and all the companies, projects and developers apart of this growing community because that's what I pour my energy, time, heart and soul into and want to see be around for a long time. Its literally my life's work.
I also shill Austin because it is my home and only good has come to my town from more Bitcoiners coming to live here.