They’d created an entity called Libermans Co. It held all the income from their enterprises; any debts, assets, and profits they might gain; and any investments they might make or companies they might start for the next thirty years. They had gathered all these elements and sold shares in the whole, offering investors, effectively, a stake in their entire financial future—shares in their life. So far, the Libermans have traded around three per cent of their futures, which investors have valued at four hundred million dollars, or about a hundred million dollars per Liberman.