Is it really enshitification though or just people thought unsustainable business models are the norm? Many of these tech companies were subsidising their services at the sake of growth and remained alive because we were in a low interest rate environment so they could continue to get funding and promise profitablity in the long run

Now that we have higher interest rates and these companies have matured to a point where they're expected to make a profit, its reflecting in the pricing and the walling off of resources that cost them money to provide to the market