I've been mulling over this idea for a while, and my understanding has been up and down. So, bear with me if it seems a little anxious or unclear—there isn't much straightforward information. A few tweets have helped, but the upcoming Bitcoin halving has sparked many ideas in my mind, helping me connect some dots.

Initially, I was intrigued by the long-term potential of starting a Bitcoin-based business and whether it's truly 'worth the effort.' This has been a recurring question in the bitcoin startup ecosystem since 2021 when I was first exposed. For some context (at the Lab, we often joke about whether we should all just opt for conventional jobs.) To say that working in the Bitcoin space is challenging would be an understatement.

I've discussed this on podcasts with Odell and Max earlier this year, but the real epiphany came when I read Jimmy's post a few nights ago. As I pondered over it, it became evident that there are only two things truly worth holding onto for a Bitcoiner in the future: Bitcoin itself and equity in a Bitcoin company, both of which hold immense financial returns.

At first, you might think this makes no sense because Bitcoin's inherent value should always surpass any return from a Bitcoin company. Before a Bitcoin ETF, that would have been true, but now that we have one, the game has changed.

As I've mentioned on SNL, Bitcoin in a post-ETF world is different—so much so that we are in a zero-sum game. Bitcoin remains the main asset, but if you look to the future, the next best thing is a Bitcoin-focused business.

Sooner or later, every company will hold some Bitcoin, whether they realize it or not. Bitcoin will find its way onto their balance sheets, and that's the direction we're heading in. If you're on the sidelines, consider joining the wave.

One interesting trend to watch is the growing interest at the Lab, with more 9-to-5 workers coming in during evenings and weekends to work on their Bitcoin business ideas. It's not a secret that we're all about shipping builders at PlebLab, while those builders focus on shipping products for their respective companies.

This might seem all over the place, but that's where my thoughts are. I plan to revisit this topic as it becomes clearer, digging deeper into the details and strategies to navigate this thought process. The blueprint for Bitcoin business ventures is still being drawn, and we're at the forefront of this movement, building from the ground up. The first thing in this effort is sharing this information with the masses.

Defining the Bitcoin Zero-Sum Game

In economic theory, a zero-sum game is defined as a scenario where the gain in utility for one participant is exactly balanced by a corresponding loss in another's utility.

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