I would argue that we are all to an extent all of the above. But it’s very nuanced and so tricky to categorise.

To get better insights you may need a lengthier survey to group respondents into these categories. Questions may be easier to answer that way, without the context. But I know SN doesn’t yet facilitate 30-question surveys 😄

E.g: am I willing to delay a purchase:

• for myself for 4 years
• for my family for 4 years
• for my business for 4 years
• for my neighbourhood for years
• none of the above

E.g: am I willing to spend half a day a week to educate/help

• improve my own knowledge
• improve the knowledge of my family
• improve the knowledge of colleagues/employees
• improve the knowledge in my local community
• none of the above