I can confirm that Bitcoin adoption is very low, not only in rural villages but also in northern cities. A notable exception is the province of Bolzano (in the Trentino region) there it’s going pretty okay with a few ATMs and businesses adopting bitcoin as a payment form.

Whenever I visit my hometown (I live abroad) I try to orange-pill as many friends as possible, but the amount of resistance that I encounter every time is unbelievable.

I guess the real issue is that financial education still has a long way to go for the average Italian dude, so Bitcoin is (unfortunately) mostly out of the picture.