I heard the NBA was going to do that, but I haven't used it and I'm not sure they've rolled it out yet.

NBA TV is basically just like any other broadcast channel with one select game at a time. League Pass gives you access to the out of market games.

Undisciplined

Commercial establishments like sports bars are probably fine with paying for the entire package but maybe not 

How does NBA TV work? You select one team? 




Bell_curve

Stacker_Sports

NFL loses Sunday ticket lawsuit 

I really think there's a big win-win opportunity and you alluded to it.

If they charged something like half of the Sunday Ticket price just for access to the team of your choice, I think there would be immense demand for that. 

The amount being paid per game might be dramatically more expensive, but fans would be happy, because they aren't paying for as much stuff they don't care about.